Why Social Media Marketing is important for every brand?
By The Circus Works Team
What comes to mind when someone mentions Social Media? Pictures, posts and videos of things that users like to share with their friends. That is pretty much it, except that now we can use it to promote, not only ourselves but absolutely anything we may be associated with! Be it a football club, a famous quotes website or even a brand that one likes to endorse. Some of the most popular platforms being Facebook, LinkedIn, Twitter and Instagram with the former accounting for 62% of social logins made by consumers to sign into the apps, pages and websites of publishers and brands.
Let’s face it, the number of people using social media is sky rocketing at a pace we can’t keep up with, amounting to a staggering 2.3 billion active social media users out of the 3.17 billion users of the internet! This comes as no surprise because social media is how people are in constant touch with the latest that’s out there. 91% of retail brands use at least 2 or more social media platforms. It’s always important for any brand to have a decent online presence and the most feasible way to achieve this is through Social Media Marketing.
Social Media Agencies across the globe have been strategically mastering the realm of possibilities that can be achieved for brands, both upcoming and established. Social networking forums are an effective and efficient way of creating a sense of community with customers. These forums also enable a company to collect important feedback about products, services, and business feedback. This way, social media marketing not only helps in reaching out to the potential 2.3 billion online, but also provides the data that one can use to optimize the brand’s recognition. Social Media Advertisingallows brands to appear on most platforms creating an aura through creative visualization and catchy headlines to draw attention to the services or products. Another very interesting thing that one can do online is “clickbait”. This basically is a small advertisement is so appealing and catchy that it draws clicks out of curiosity of the user. The techniques are endless, the reach is almost too convenient and the best part about it is that it is the most feasible form of advertising.
So why exactly is it imperative for brands to consult and utilize social media services to boost sales amongst other aspects? It’s essential to have the business acumen to carry out regular activity on a company’s social media page, keeping a strategy in mind. This is done to engage the end-user that has subscribed or is interested in the brand or services offered by the company. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. These number just go to show that social media is definitely doing something right, with brands trusting the business tool increasingly every year.
The Circus Works is one of the best social media Agency in Pune that more than fulfill all social media requirements for a brand. Clientele that include household names in hospitality, realty, stationery and engineering amongst others, all have used a solid base in social media for promotion of their services or products. A dedicated team of professionals to pick out and engage the right target group online, is the quintessential essence of a dominating online presence that is unparalleled. A brand should immerse themselves in thorough research to choose their perfect partner for social media, but once a brand has the right strategy as the backbone and social media marketing agency, there is no hurdle that seems a burden. So go on, tap into the gold mine of social media advertising and get a feel of what the world is up to.