Research & Strategy
Mistakes happen in conference rooms and client interactions when personal opinions are mistaken to be truths about what your consumer thinks.
To prevent perceptions from becoming generalised truths, we believe in objective methodologies to understand what exactly your consumer is thinking and what he desires from your brand.
Thus, research is a crucial step in our way-of-work. Once we know what the demands are and have hit the nail on its head, half of our task is done successfully. We don’t believe in selling honey to honey bees as that will just elicit some painful stings.
Creative Design Solutions
If research is the body, creativity is the soul.
When it comes to creativity, we don’t shout, we don’t coerce nor do we arm-twist. We don’t do this because we’re a bit particular about how we would like to get your consumer’s attention. So, we stick to being funny; being dead-pan serious, if that’s needed, and sometimes we can make people a bit teary-eyed too.
Once we’ve got the facts from our research, we just have a lot of fun with ideas. Of course, we come up with some really bad ones too, but we take sufficient care so they don’t reach your presentation room. And, after a lot of insanity about which idea is the best, we present it to you.
9 times out of 10, it does work for you.